One Million Goal

One Million Goal

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Adam Lyttle: The Man Who Builds “Silly” Apps and Makes Millions Doing It

A Melbourne father of five went from $200,000 in debt to $1M in App Store sales. The secret wasn't one great idea. It was fifty small ones.
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One person. One laptop. Building digital products in public on the road to €1M.

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What 986 Solo Startups Actually Look Like
I analyzed the full TrustMRR database so you don't have to. The numbers are more honest, and more hopeful, than you'd have you believe.
 • Marco Santonocito
Tony Dinh: the Vietnamese developer who chose to ship
A Vietnamese developer quit his safe job and built a $1M solo business. Here's his story.
 • Marco Santonocito
How I Manage My Ideas
A system for capturing everything and building the right thing.
 • Marco Santonocito
How I Restyled My Substack (Prompts Included)
When your only free time is lunch breaks and you accidentally redesign your entire brand.
 • Marco Santonocito
The $5 Challenge
What students with five dollars taught me about constraints.
 • Marco Santonocito
Build in Public #4: Listen
Coco launches next week. Anapana growing. January was about listening to the people helping me build. Here’s everything that happened.
 • Marco Santonocito
What One Million Goal Really Means
It's not about the money.
 • Marco Santonocito
Build in Public #3: Shipping while scaling
December 2025
 • Marco Santonocito
Productive Zone of Disequilibrium
A mental model for leading others... and yourself.
 • Marco Santonocito
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