One Million Goal.

It was 2017 when I launched Ammesso.it, a simple app to help my friends prepare for their medical school entrance exams. What started as a side project gradually grew into the most popular exam prep app among Italian students, leading to a six-figures acquisition. That moment changed everything - it showed me that the path from side project to success wasn't just a dream. It was possible.

Today, I'm embarking on an even bigger journey, and I want to bring you along for every step.

One Million Goal.

For months, a single question had been occupying my thoughts, refusing to fade away: "Can AI help a solo founder hit €1M?".

This wasn't just idle curiosity. As I witnessed the accelerating capabilities of AI tools throughout 2024, the possibility seemed increasingly plausible. But speculation alone wouldn't provide an answer.

So on January 1st, 2025 I made a decision: instead of just wondering, I decided to transform it into a living experiment. With artificial intelligence as my co-pilot, I'm embarking on the challenge of building a million-euro business from scratch—all while keeping my day job and raising a one-year-old daughter with my partner.

Why now? We're at an unprecedented moment in history. AI isn't just another tool—it's potentially the greatest leverage multiplier entrepreneurs have ever had. I've already seen its impact firsthand with babytales.ai, where we're creating personalized children's books using artificial intelligence. What once would have required a team of illustrators, writers, and developers can now be accomplished by two people: me and my partner.

This technological revolution is democratizing entrepreneurship in ways we've never seen before, and I want to document exactly how far it can take us.

The Three Summits

I've structured this ambitious journey around three distinct milestones—three summits that represent progressive levels of achievement and sustainability.

First Summit: €1 Million Total Revenue

The initial goal is to generate one million euros in combined revenue across my various projects. This first milestone is about validating the fundamentals - that I can create products people want and are willing to pay for, with AI accelerating both development and go-to-market strategies.

Second Summit: €1 Million ARR

Once we reach that first million, the focus shifts to sustainability. Can AI help build something that generates one million in annual recurring revenue? This isn't just about one-time sales anymore - it's about creating lasting value with systems that can scale without proportional human input.

Final Summit: €1 Million MRR

The ultimate challenge: scaling to one million in monthly recurring revenue. This is the kind of exponential growth that transforms side projects into legitimate enterprises, the kind that could redefine what's possible for entrepreneurs in the AI age.

This summit isn't just about numbers; it's about proving a new model of entrepreneurship that leverages artificial intelligence to achieve what previously required massive teams and capital.

Why Share This Journey?

The entrepreneurship space is filled with success stories told in retrospect, carefully curated to show only the highlights. But that's not what we need. We need real stories, told in real-time, showing both the triumphs and the failures. The complete picture of what it means to build something meaningful.

As I write this, I'm sitting in my home office in Pordenone, Italy. It's late evening, and I've just finished putting my daughter to bed. Like many of you, I'm building these dreams in the margins of my day.

This journey isn't about overnight success or having advantages others don't have. It's about discovering how far determination, strategic thinking, and AI assistance can take someone who, just like you, is making the most of limited time and resources.

What You'll Find Here

This blog will focus on three core areas that I believe represent the most valuable insights I can share:

1. AI-Powered Indie Projects
   I'll share detailed breakdowns of how I'm leveraging AI across my projects—from Babytales.ai to ventures that don't yet exist beyond my imagination. You'll see exactly which AI tools I'm integrating, how I'm implementing them, and most importantly, where they fall short and require human creativity, judgment, and intervention.
2. The Zero to Million Journey
   Every milestone, metric, and method will be documented. Whether it's how AI transforms customer acquisition strategies, pricing decisions, or technical architecture choices, you'll get the unfiltered truth about what works and what doesn't when you're building with artificial intelligence as your co-founder.
3. The Work-Life Integration Challenge
   Building a seven-figure business while maintaining a full-time job and being present for family isn't just about time management - it's about strategic leverage. I'll share how AI helps me navigate these waters, automating what machines do best so I can focus on what humans do best - creativity, relationships, and strategic thinking.

The Journey Begins

In 2022, Annalisa and I spent time as digital nomads, exploring Southeast Asia. That experience taught me something crucial: the most meaningful journeys are the ones we share with others. One Million Goal is my way of sharing what could be the most significant journey of my professional life.

Will I reach these ambitious goals with AI as my co-pilot? Honestly, I don't know. But I do know that the pursuit itself will be worth it, and the lessons learned along the way could help define what's possible.

Will I reach these ambitious summits with AI as my co-pilot? Honestly, I don't know. But I do know that the pursuit itself will be worth it, and the lessons learned along the way could help define what's possible and what's not.

If you're building something on the side, dreaming of financial independence, or simply curious about what it truly takes to scale indie projects with AI, I invite you to join this journey.

Subscribe to receive regular updates, detailed breakdowns, and honest reflections as I navigate each step toward the One Million Goal.